市场调查
MARKET RESEARCH
针对单项或系列产品在轨道产业领域,自研究设计、建设、施工、监理、制造到运营(铁路局,地铁公司)和维修养护单位范围的完全市场环境中的各项市场调查。涵盖大型设备,基础设施,系统集成,单一设备及零部件,自研发,实验,应用到市场化的全程跟踪式调查,亦可横向采集同类产品市场应用数据(非技术类),有目的、系统整理行业市场信息,为企业参与行业竞争、市场预测和经营决策体统客观资料。
Individual or family of products in the field of track industry, design, construction, manufacturing operation (Railway Bureau, Metro Company) and maintenance company from all the scope of market environment. The market research covers large equipment, infrastructure, system integration, single equipment and spare parts. We can provide market-based tracking survey from research, development, test, applied to market-oriented. We also provide the horizontal acquisition of similar products market data (non-technical). It can help enterprises to participate in the competition in the industry and provide objective information for market forecasts and operational decision making.
品牌推广
BRAND PROMOTION
在庞大的中国轨道行业市场中,准?#33539;?#20301;产品价值空间,科学地规划企业品牌、产品推广渠道,设定业 绩指标。集品牌营销、互动营销、媒体传播、公关策划、产品包装等多种实用手段予以实现。
Accurate positioning of the market space, scientific planning of brand, channels promotion of product and indicators performance setting in the huge Chinese rail industry market. We realized this all by integrated use of brand marketing, interactive marketing, media, public relations planning, product packaging and others.
公关活动
PUBLIC RELATIONS
活动形式:新产品发布会,供求见面会,企业联谊会,企业庆典等。
危机公关:协助企业在遇到重大负面效应问题时,及时有效地通过新闻发布会等公关活动 减轻公共舆论对企业形象的损害。
现场活动:将学术权威,高层领导,重大客户,邀请至企业基地参与各类交流活动。
企业文化:根据企业发展需要,结合企业和行业特点,包装企业文化、品牌文化活动。
Forms of activities: New product release, supply and demand business meeting, corporate celebrations.
Crisis PR: Through press conferences and other public relations activities to reduce the damage to corporate image timely and effective.
On-site activities: Invite academic authority, senior leaders, major customers to visit enterprise base to participate in various exchange activities.
Corporate culture: According to the development needs of enterprises, combined with business and industry characteristics, packaging corporate culture, brand activities.
战略规划
STRATEGIC PLANNING
企业诊断:准确评估企业管理水平,运营效率,财务管理水平,质量管理体系,产品竞争力,市场潜力等方面客观现状,发现企业在行业市场中的问题,提出改进方案。
产品规划:针对企业和行业特点,为企业产品科学系统的设计适应行业市场方向的产品战略规划。
规划执行:按照规划方案,提出产品战略规划的实施步骤和方法。
Corporate diagnosis: An accurate assessment of the enterprise management level, operational efficiency, financial management, quality management system, product competitiveness, market potential. Find companies problem in the industry market and propose improvement program.
Product Planning: Scientific design and plan for enterprise in product market direction and industry characteristics and strategy.
Planning and implementation: In accordance with the planning scheme, implement the planning steps and methods.
塞维利亚阿尔维斯
重庆快乐十分现场开奖 足球单场 重庆时时三星跨度走势图 香港开奖现场直抪结果 360彩票时时彩走势图表 通比牛牛有规律图 内蒙古时时彩开奖 天天快三在线投注平台 2018年白姐正版先锋诗喷印没 内蒙古时时开奖结果查询 四川金7乐开奖号码结果 中国体育彩票排列五走势图 大乐透几点停售时间 大透乐中奖结果 内蒙古时时五码走势怎么看 免费黑客棋牌透牌器